6 Video Marketing Impacts on Businessby Ankit Bourai on 7th October, 2019 • 0 Comments
Do you also agree with 83% of business leaders that believe video marketing is worth every penny?
Nearly 63% of business have already started working on video marketing to boost their ROI.
Are you interested to know why videos are full proof promotional tools for your business? The following 6 impacts of video marketing on business would make you introspect on how much are you losing if not using video marketing.
Impacts ROI for Big Time:
Videos and pizza are leaving a drooling impact in this era. Yes, it is not easy to make the right video or pizza for that matter. But investing in the right script, animation and videos pay off with a bang. Try creating videos across the buyer’s journey and check the difference in your brand impact.
The grace of Google:
When videos are engaging; viewers spend more time on the website. This is a signal which triggers search engine algorithms for their grace in terms of ranking. Don’t compromise on optimizing your videos on YouTube or for every social platform while uploading them.
With interactive videos which brags down customers to your website. Do you know that a homepage embedded with video wins the chance of higher google rank?
Videos are Self Explanatory:
Videos come with a boon of storytelling. New products and services quickly reach the market with creative videos. Take the help of the animations to make videos attractive, engaging, and stench less of sales. Explainer videos attract the target audience and give a top-notch appeal to your website. Videos do not let the customer deviate from the sketch you would like to draw for them about your services.
Love for Non-Skippable Ads:
Even though our enthusiasm never loves ads. For some reason, all of us are addicted to Non-Skippable ads. Do you know that these 15-second videos are blessed to have a completion rate of 92%? Yes, these ads are recorded and popular to have the highest 1.84% CTR of all the digital ad formats.
The rise in Social Interactions:
Every story or script speaks a world of emotions by itself irrespective of the product or service. People love these emotions and share them for their worth. 76% of users share entertaining videos, and this is how videos get viral quickly. The traffic also increases gradually resulting in brand identity.
Skyrocket Email Open Rates:
Embed videos in emails to increase the click-through rate by 96%. The potential of emails and SEO never goes down, and it is proved yet again. Introductory emails with videos unleash all the magic to leverage conversions.
Videos help to spread the message across borders, increase sales, to move mountains and make millions. In this digital era, there is no effective landing page without videos.
Video marketing regardless of the service you are providing has evolved as the most important customer acquisition tool. If you think your business doesn’t need it, you are surely missing the way to the diamond mines.